Maria B | Success Story of the Top Pakistani Designer Brand

Huma Tariq
3 min readAug 2, 2024

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Maria Butt — Designer

The world of Pakistani fashion boasts a name synonymous with elegance, innovation, and a touch of the East-West fusion — Maria B. More than just a brand, Maria B is the story of a woman who dared to dream big and revolutionized the fashion landscape in Pakistan.

This blog delves into the captivating story of Maria B, from its humble beginnings to its current status as a fashion powerhouse. We’ll explore the brand’s philosophy, diverse product range, and the reasons behind its unwavering success.

From PIFD Graduate to Fashion Icon

Maria Butt, the mastermind behind Maria B, graduated from the prestigious Pakistan Institute of Fashion Design (PIFD) in 1998. Armed with a clear vision and a burning passion for fashion, she wasn’t content with the status quo. Maria B yearned to create a brand that offered ready-to-wear pieces that seamlessly blended Eastern and Western influences.

A Single Outlet, A World of Dreams

In 1999, Maria B took its first step into the world with a single retail outlet and a small stitching unit. From the beginning, the focus was clear: to provide fashionable, ready-to-wear pieces that reflected a beautiful fusion of Eastern and Western aesthetics. Today, Maria B stands tall as Pakistan’s most diverse designer fashion brand.

A Brand for Every Occasion

From luxurious formals and trendy pret wear to the ever-popular lawn collections and exquisite bridal wear, Maria B caters to every woman’s fashion needs. Whether you’re seeking a chic outfit for the office or a dazzling ensemble for a special occasion, Maria B has something for you. Here’s a glimpse into the brand’s diverse product range:

  • Luxury Formals: Maria B was the first designer to introduce a ready-to-wear evening and party wear line in Pakistan. This collection offers a kaleidoscope of colours, cuts, and styles, catering to every woman’s taste.
  • Luxury Pret: The brand’s first line focused on pret casuals, offering stylish and comfortable outfits made from pure cotton. Designed for the modern, confident woman, these pieces are perfect for various occasions.
  • Mkids: Catering to the little ones, Mkids offers a range of trendy yet traditional clothes for girls aged 2–14. The collection boasts a diverse range of colours and cuts, ensuring your little fashionista looks her best.
  • Lawn: In 2006, Maria B launched the first designer lawn collection in Pakistan. These intricately designed, three-piece suits are crafted from high-quality fabrics and come in various colours and embroideries. Their partnership with Swarovski adds a touch of extra sparkle.
  • Embroidered Fabrics: This recently launched category has become a favourite among Pakistani women. From intricate embroideries to a diverse colour palette, these fabrics offer endless possibilities for creating stunning outfits.
  • Linen: The only designer offering linen in the market, Maria B provides high-quality shawls in various fabrics, colours, and designs, perfect for a winter brunch or a night out with loved ones.
  • Bridals: For your big day, Maria B offers exquisite, made-to-order bridal and formal wear. Their hallmark is the intricate and detailed embroidery that sets them apart from the competition. Whether it’s your engagement, nikah, mehndi, mayoun, barat, or valima, Maria B has everything you need to look your absolute best.
  • M.Luxe Fabrics: Offering a luxurious experience, Maria B’s unstitched roll fabrics allow you to personalize your style. This collection features chic designs that can be transformed into stunning outfits, be it a straight shirt, a long jacket, or a flowy frock.
  • Couture: Maria B’s couture collection is a dream come true for those seeking exquisitely handcrafted occasion wear. This collection is a symphony of patterns, embroideries, and traditional handwork, making it a true masterpiece.
  • M Basics: This diffusion line caters to the bold and confident young woman. M Basics offers everyday essentials with elevated silhouettes, allowing you to make a statement every day.
  • Chiffons, Silks, Silknets, and Mprints: Maria B offers a variety of unstitched collections in chiffons, silks, silknets, and printed fabrics. Each collection boasts unique textures, stunning prints, and a vibrant colour palette, ensuring you find the perfect outfit for any occasion.
  • Sateen and Velvet: For those seeking a touch of modern femininity, Maria B’s sateen and velvet collections are a perfect choice. The cotton satin line features rich jewel tones and vibrant colors, while the velvet collection offers a touch of luxury with intricate details for sophisticated occasions.

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Huma Tariq
Huma Tariq

Written by Huma Tariq

I'm Huma, a Pakistani woman currently residing in the UK. I have a deep passion for expressing my style in a traditional manner.

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